Freelance Technical Writing Services
Content that genuinely informs your customers.
Debra McClure
Technical Writing and eLearning Development
I write content to explain big ideas in simple ways.
With my background as an English and technology teacher, I enjoy bringing my passion for teaching into writing content that helps companies educate and inspire their employees and customers.
My experience includes developing curriculum and online learning modules, writing blog articles, and creating website content and user guides.
My skills include Microsoft Office, Articulate Rise 360, Adobe Illustrator, Canva, WordPress, and HTML. If I can be of service, please reach out!
Simplify Complex Ideas
eLearning development and technical writing to explain your ideas or provide instructions:
Subject matter experts are smart. They have a deep understanding about software, products, or services. However, SMEs can have such specialized knowledge in their area of expertise that sometimes it can be challenging for them to explain technical topics or complex concepts to the average reader or customer.
That’s where technical copywriters can help. They can communicate technical content in an accessible and user-friendly way so that the message gets across to potential clients or the instructions can be easily followed by new users. Everyone benefits.
We’ve all had to struggle through reading about complex topics or quick start guides that were ridiculously vague and hard to follow. There’s nothing wrong with using simple terms in technical documents. In fact, your readers will appreciate it!
If you want quality content that gets your information across in an accessible way, let’s talk!
Explaining Technical Concepts in Simple Terms
Maybe you have employees to train, a software application that needs a user manual, or a WordPress plugin that needs some tutorials for users. That’s where a tech writer can use their writing skills to explain technical concepts in simple terms, putting themselves in the shoes of your target customer.
Using a Reader-Friendly Style
If you struggle to make jargon accessible to readers, a tech copywriter can create the valuable content your business needs.
Technical Copywriting uses reader-friendly language for:
- eLearning Development
- Website content
- Blog post
- Research articles
- User manuals and user guides
- Instruction manuals
- Tutorials
- Instructional documentation
- White papers
Get Your Message Across
Technical Writing Copywriting vs. Regular Copywriting
You could spend time writing your own technical content or hire a regular copywriter with a marketing background. But technical copywriting is not marketing. Marketing writing is a different skillset with a completely different goal. Marketing copywriting focuses on the sales journey of the customer.
Technical copywriting focuses on instructing. It’s really about educating the reader. It’s teaching the customer something they need to know using minimal jargon and maximum guidance. My goal is to create that content for you to give your customers the most benefit.
Writing Services That Work For You
Your Industry
Well-researched and industry-specific content for your customers and prospects.
Your Message
Content that strives to reach your customers honestly without the fluff.
Your Brand
Content that expresses your voice and brand. Style guides are welcome!
Testimonials
Writing that educates and informs...
With over 25 years of teaching experience, I know how to simplify difficult content that people can digest.