Finding the time to write creative content that gets your message across to your customers and gets you found by search engines is hard. Let’s face it, there is a lot of competition out there. Everyone wants your customers’ attention, so you can’t just fill a page with words and expect engagement. For me, my attention span is super-short! I zone out of articles fast unless I get pulled in before reaching the first punctuation mark. 

How Do You Get Readers to Stick Around?

You know how they say, “Write with your audience in mind?” Well, it’s totally true. You have to tell them a story that they can identify with. It takes time to dig into research to learn about your clients and the problems they struggle with. Show them you understand their personal experience. That’s why writing for your target audience is a process. If you can show them that you really understand their unique situation, they’ll stick around and let you prove it. 

Content That Connects with Customers:

• Blog posts that are meaningful and interesting
• Website content that answers questions and solves problems
• White papers with thorough research
• Annual reports that include excitement
• User guides that make information simple to understand